Choosing The Right Domain Name For Your Product
Monday, August 31st, 2009One of the important things when you want to build a website is to choose a good domain name. Whether you’re building a flagship blog for your niche site or for your brick and morter type business, take some time to look for the right domain. Listed below are some guidelines to help you choose an ideal domain name for your business.
1. Your Purpose
You need to think what is your purpose on building a site. If you want to establish your own niche, find keywords that would drive traffic to your website. If you’re buying a domain to sell a product, then your product name or a distinction of the product name mentioning benefits must be your domain name. Your website domain should represent what’s your website all about like, Membernaire.com which is on building membership sites or keywords with regards to your domain like FatLossHelp.com, which talks about losing weight that includes a popular keyword phrase. Shaping the purpose of your site will help you figure out what phrases you should be using.
2. Presence.
Having a precise phrase in a domain name is very crucial to other website owners. But there are some who are able to use another similar phrase. You can insert hyphens, prefixes or suffixes to your domain name if the exact phrase that you want is already taken by other website owners. In that way you can still use the phrase that you want. As a general rule, you should only use two hyphens in a your domain name.
3. Potential.
How big is your website going to grow in the coming months and years? Are you buying a domain name to build a niche mini-site that acts as a feeder site to your sales page? Are you looking to build an authority site in your niche? Your domain name choice should be determined by how much growth you are expecting for your website. A niche mini-site domain name can be a lot more specific and long tail than an authority site. For example, beginnersheirloomtomatotips.com is a very niche specific domain whereas heirloomgrowing.com has enough leeway for you to build an authority site.
4. Pay the Price
As long as you’re willing to spend money, you can get any domain name you want. In some cases, you’ll want to register an unused domain name. These can cost from $7 to $12 depending on the company you’re registering with. But if you have a precise business name and want to stick in a domain that has been registered but not used, try to contact the domain owner. Search the contact information of the domain owner at Who ls directory and deal with them.
All of these factors will come into play when you are choosing a domain name for your website. Make sure to carefully consider how your domain name will be used before you buy.
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